1. General
1.1. Welcome to the corporate website of Shuk Otef Israel (hereinafter: the "Website"), operated by Kniyot uMishlochim Online Ltd., company no. 515131274 (hereinafter: the "Company"). Contact: support@salkniyot.co.il or 058-788-5771. The Website is intended to present the market's activities, its services, and information about the Company to the general public, and to serve as a source of information about the farmers, the products and the values at the heart of the Company.
1.2. The terms of use set out below govern the relationship between Shuk Otef Israel and any person who uses the Website (hereinafter: the "User").
1.3. Use of the Website constitutes the User's full and unreserved agreement to the terms of use, the privacy policy and the cookie policy of the Website, as set out in these terms. If you do not agree to these terms, you must stop using the Website.
1.4. The Company reserves the right to change and update, from time to time, the terms of use, the privacy policy and the cookie policy of the Website, without prior notice to users. The responsibility to stay up to date with these terms rests with the User alone.
2. Purpose of the Website
2.1. The Website serves as a corporate platform for presenting information about the Company's activities, its values, its objectives, and its offering to the general public.
2.2. The Website presents information about local farmers who offer their produce through the market, special events, social activities, and various promotions offered by Shuk Otef Israel.
2.3. The Website itself is not a sales platform: it is not possible to place orders or make purchases through it. Actual purchases are made through Shuk Otef Israel's online shop platform or another communication channel as agreed between the parties, subject to the terms that apply to that platform or engagement. Content on the Website is general information only and is not a binding offer for sale.
3. Consent to Marketing Communications — Section 30A of the Communications Law
3.1. A User who signs up for the newsletter, leaves details via the "Contact Us" form or a quote-request form, or otherwise provides contact details on the Website and accepts these terms, gives the Company and those acting on its behalf express, informed consent to send advertising material, promotions, offers and updates through the channel provided — email, SMS, WhatsApp or other instant messaging, app notifications and voice calls — subject to Section 30A of the Israeli Communications Law (Telecommunications and Broadcasting), 5742-1982.
3.2. A User who provided their details during an inquiry, a quote request or negotiations with the Company confirms that the Company may contact them with offers for similar products and services, for as long as they have not opted out.
3.3. Every marketing message will include a simple, free way to opt out. The User may withdraw consent at any time by contacting support@salkniyot.co.il or via the unsubscribe link in the message itself. Opting out applies to marketing communications only, and does not apply to operational service messages (such as confirming receipt of an inquiry or replying to a submitted request).
4. Intellectual Property
4.1. All intellectual property rights in the Website, including but not limited to copyrights, trademarks, patents, logos, graphic design, images, videos, texts and other content appearing on the Website, belong solely to Shuk Otef Israel and/or the Company, unless expressly stated otherwise.
4.2. The User may not copy, distribute, reproduce, publish, sell, publicly display, transfer to a third party, translate or make any other use of the protected information and the Website's content, in whole or in part, without obtaining the Company's express prior written consent.
4.3. The User undertakes not to use the Website or its content for commercial or personal purposes that are inconsistent with the nature of the Website's activity or that are unlawful, including the creation of databases, "scraping" services or automated use of the Website's content.
4.4. A breach of the prohibition on collecting, copying or distributing Website content under Section 4.3 entitles the Company to agreed compensation of NIS 250 per record copied, and no less than NIS 50,000, without derogating from any other remedy available to it by law.
5. Use of the Website
5.1. The User may browse the Website and use the information presented on it for personal and non-commercial purposes only, subject to the terms of use set out in these terms and to any applicable law.
5.2. Use of the Website is at the User's sole responsibility. The Company shall not be liable for any damage, direct or indirect, monetary or otherwise, caused to the User and/or to any third party as a result of use of the Website, reliance on the information presented on it, or as a result of a technical fault, disruption, bug, internet network fault and the like.
5.3. The Company is not responsible for the availability, accuracy or timeliness of the information presented on the Website, and the User hereby waives any claim or demand in this regard.
5.4. The Company may prevent a User's access to the Website, temporarily or permanently, in the event of misuse, suspicion of a violation of the law, breach of these terms of use, or an attempt to harm the operation of the Website.
6. Limited Liability
6.1. The Website and its content are provided as is and as available. The information presented on the Website is intended for general information purposes only, and does not constitute professional advice of any kind (legal, financial, nutritional, health, agricultural or otherwise). Any reliance on the information is at the User's sole responsibility.
6.2. The Company does not warrant that the information on the Website will be accurate, complete or up to date at all times, or that use of the Website will be free of interruptions, faults, errors or breaches.
6.3. To the extent permitted by law, the Company shall not be liable for any indirect, consequential or special damage, loss of profit, loss of data or harm to goodwill, caused as a result of use of the Website or its unavailability, even if it was aware of the possibility of such damage occurring.
6.4. Should any liability nonetheless be imposed on the Company despite the foregoing, it shall in any event be capped at NIS 1,000 per incident, without derogating from any right that cannot be waived under mandatory consumer law.
7. Indemnification
7.1. The User shall indemnify the Company, immediately upon its first demand, for any damage, expense, payment or claim — including reasonable attorneys' fees — arising from the User's breach of these terms or of applicable law, from a representation made by the User, from content the User submitted or posted, or from infringement of a third party's right.
8. Force Majeure
8.1. The Company shall not be liable for any failure to perform, or delay in performing, any obligation due to circumstances beyond its reasonable control, including force majeure, war, a state of emergency, strikes, infrastructure or supplier failures, natural disaster, pandemic, or an order of a competent authority.
9. Privacy Policy and Database
9.1. This section explains what types of information are collected on the Website, how the Company uses them, to whom the information may be disclosed, and what the User's rights are under applicable law.
9.2. "Personal information" has the meaning ascribed to it in the Protection of Privacy Law, 5741-1981, and any information that enables a person to be identified directly or indirectly. Contact and marketing details submitted on the Website — such as via the "Contact Us" form, a quote-request form or a newsletter sign-up — are stored in the Company's data registry (מאגר מידע) and processed in accordance with that law and its regulations.
9.3. Types of Information Collected
- Information actively provided by the User – such as name, phone number, email address and the content of the inquiry, submitted via the "Contact Us" form or a newsletter sign-up on the Website.
- Technical and analytical information – including IP address, browser type, operating system, time and date of access, pages viewed, the referral source to the Website, and additional statistical usage data. This information is collected via the Website's servers, cookie files, pixels and statistical measurement tools.
- Any additional information you choose to provide to us proactively as part of an inquiry, response or any other interaction with the Company through the Website.
9.4. Purposes of Using the Information
- Responding to user inquiries and contact requests received through the "Contact Us" form or a quote-request form.
- Sending marketing communications to Users who gave consent as described in Section 3 above, and only to the extent of the consent given.
- Improving the user experience and operating the Website, including statistical analysis of Website usage and understanding browsing patterns.
- Protecting the Company's legitimate interests, including handling faults, detecting attempts to cause harm, preventing misuse of the Website and complying with information security policy.
- Complying with the provisions of any law, orders and directives of competent authorities.
9.5. Disclosure of Information to Third Parties
9.5.1. The Company will not transfer personally identifiable information about the User to third parties except in the following cases:
- When required in order to provide a service through the Website (for example, providers of hosting services, security, CRM systems, form management systems and analytical tools), subject to their undertaking to maintain the confidentiality and security of the information.
- If the User has given express consent to do so.
- If there is a legal obligation or a demand from a competent authority to disclose the information.
- In the event of a legal dispute between the User and the Company, to the extent that the information is relevant to conducting the proceedings.
9.5.2. Statistical information that is not personally identifiable may be collected, analyzed and disclosed to third parties for research, statistical and service-improvement purposes.
9.6. Data Retention and Information Security
9.6.1. The Company employs accepted security measures, in accordance with the provisions of applicable law, in order to protect personal information and to prevent unauthorized access, unlawful use or disclosure of information.
9.6.2. At the same time, it is not possible to guarantee complete security of the information, and the User is aware of this and agrees that the Company shall not be liable for damages caused as a result of events that are not fully within its control.
9.6.3. The information will be retained for the period required in order to fulfill the purposes for which it was collected, and in accordance with the provisions of any law.
9.7. User Rights in Relation to the Information
9.7.1. In accordance with the Protection of Privacy Law, the User (or a person duly authorized on their behalf) may review personal information about themselves stored in the Company's databases, as well as request its correction or deletion if it is found to be incorrect, incomplete, unclear or not up to date, all subject to the provisions of the law.
9.7.2. Such requests should be directed via the "Contact Us" form on the Website, indicating the subject of the inquiry as a "request regarding personal information/privacy".
9.7.3. A request to opt out of marketing communications will be handled as described in Section 3.3 above; a request to review, correct or delete personal information will be handled as described in this section.
9.7.4. The Company may retain certain information even after a deletion request, to the extent that it has an obligation or a legitimate interest in doing so under any law (for example, for documentation purposes, conducting legal proceedings, handling complaints, etc.).
10. Use of Cookies, Pixels and Similar Technologies
10.1. The Website uses cookie files (Cookies), pixels, tags and similar tracking technologies (hereinafter: "cookies") for its ongoing operation, improving the user experience, statistical measurement of Website usage, and for targeted marketing and advertising purposes – to the extent that this is activated from time to time.
10.2. Cookies are small text files stored in the User's browser or terminal device, which enable, among other things, technical identification of the browser, saving of preferences, tracking of the pages the User visited, and identification of return visits to the Website.
10.3. The following types of cookies may be used:
- Essential cookies – cookies required for the proper and secure operation of the Website (for example, for security, session management, form functionality, etc.).
- Statistical / analytical cookies – cookies used to collect aggregate statistical information about Website usage patterns (for example, via various analytical tools).
- Marketing cookies – cookies used to display personalized advertisements, measure the effectiveness of advertising campaigns, and attribute Website visits to various campaigns (for example, the use of pixels from digital advertising platforms, to the extent activated).
10.4. The information collected via cookies may be considered, in part, "personal information" under the law, and it is managed in accordance with the privacy policy in Section 9 above.
10.5. The User can manage their cookie preferences in the following ways:
- Changing the browser settings so that it blocks cookies, deletes them periodically or warns before saving them.
- Using the management tools and options offered by the browser or operating system for broader control over cookies.
- Contacting the Company via the "Contact Us" form on the Website with a request to reduce, as far as possible, the use of a marketing profile attributed to them, subject to technological and legal limitations.
10.6. Blocking certain cookies may affect the Website usage experience and the availability of some services or content.
11. Links to External Websites
11.1. The Website may include links to external websites that are not owned or controlled by the Company.
11.2. The Company is not responsible for the content, privacy policy, cookie policy or practices of these external websites, and their use is at the User's sole responsibility.
12. Changes to the Website and Its Availability
12.1. The Company may change, update or remove any part of the Website at any time, at its sole discretion and without prior notice.
12.2. The Company does not undertake to maintain continuous availability of the Website or the content presented on it, and shall not be liable for cases of temporary or permanent unavailability of the Website.
13. Changes to the Terms of Use and Privacy Policy
13.1. The Company may update, from time to time, the terms of use, the privacy policy and the cookie policy, in accordance with technological, business, regulatory or legal changes.
13.2. An updated version of the terms will be published on the Website and will bear the date of the last update. Continued use of the Website after the changes are published constitutes agreement to the amended terms.
14. Contact
14.1. For any question, request or inquiry regarding the terms of use, the privacy policy or the cookie policy, you may contact the Company via the "Contact Us" form on the Website, by email at support@salkniyot.co.il or by phone at 058-788-5771.
14.2. The Company will endeavor to handle inquiries as quickly as possible, in accordance with the nature of the inquiry and the provisions of applicable law.
15. Governing Law and Jurisdiction
15.1. The terms of use of the Website, the privacy policy and the cookie policy shall be governed solely by the laws of the State of Israel.
15.2. Before initiating legal proceedings, the parties will attempt to resolve any dispute relating to these terms through mediation; if mediation does not succeed within a reasonable time, exclusive jurisdiction shall lie with the competent courts of the Tel Aviv-Yafo district. Failure to enforce a right under these terms is not a waiver of it, and the invalidity of any one provision shall not affect the validity of the remaining provisions.
This document was last updated on: 11.08.2026.