Shuk Otef Israel is an agri-tech venture born out of crisis that has since become a living bridge between Israeli farmers and companies, communities, workers' committees and organizations across the country. We bring the market to you — with beautifully designed fruit and vegetable baskets, produce stands for company events, boutique jams made from fresh fruit, and traveling markets — and along the way we strengthen farmers in the south and the north.
We come from the worlds of high-tech and entrepreneurship. We understand what day-to-day office life looks like, what wellbeing and HR managers are looking for — and we know how to turn a "fruit and vegetable basket" or a "produce stand" into a genuine experience of wellbeing, community and values.
If you're looking for a supplier that speaks the language of high-tech, meets deadlines and works in an orderly way — while at the same time delivering real value to farmers — Shuk Otef Israel was created for exactly that.
Before Shuk Otef Israel there was Shoook — an ambitious digital venture designed to be a high-tech platform for trading agricultural produce. The venture received roughly ₪6 million in funding from state institutions, including the Ministry of Agriculture, out of a belief that a smart link between technology and agriculture could transform an entire market: reducing middleman margins, improving prices and giving farmers more power.
Then the war broke out. Farmers in the Gaza envelope and the north found themselves with damaged fields, a shortage of workers and frozen markets. We realized we couldn't stay in the world of business models, slide decks and development alone — we had to do something on the ground, here and now.
Out of Shoook, Shuk Otef Israel was born — a practical venture, close to the land, that puts those same values into action: connecting farmers with companies, the field with the office, the cart in the village with the kitchenette in the high-tech tower.
Today Shuk Otef Israel operates nationwide, connecting fresh agricultural produce with high-tech companies, communities and organizations.
Beautifully designed fruit and vegetable baskets for high-tech offices, workers' committees and organizations — for everyday, team days and holidays. Every basket combines aesthetics, freshness and direct support for farmers from the Gaza envelope and the north.
Colorful fruit and vegetable stands for company events, conferences, hackathons, launches and team days. We know how to work with event timelines, kosher requirements and dietary diversity — and turn the stand into the wow moment of the event.
Farmers' fairs in neighborhoods, towns, schools and youth movements — community activity that connects families, volunteers and farmers. The market comes to the community: fruit, vegetables, honey, boutique jams and more homemade produce.
Boutique jams made from high-quality fresh fruit, carefully selected from our farmers. Alongside fresh fruit and vegetables, baskets and stands can also include complementary products that tell the story of the Israeli land.
We come from the high-tech world and know the daily reality of wellbeing, HR and operations managers up close: deadlines, budgets, spreadsheets, approved suppliers, and employees who deserve to be delighted — all backed by precise, reliable service.
Behind every fruit and vegetable basket, every produce stand and every fair are very clear values. We're here to do good — for farmers, for employees, for communities — and to make sure it's done right, without compromising on quality.
Whether you're a wellbeing manager in high-tech, a community lead, a workers' committee, or simply someone who loves markets and wants to bring in fruit and vegetable baskets and produce stands with real value — we'd love to build the right solution for your needs together.
Leave your details in the form, or simply send us a WhatsApp message — and we'll get back to you to plan together.