New Straight from the farmers of the Gaza envelope · North to south

Shuk Otef —
Buy direct from Israel's farmers

Fresh-from-the-field fruit and vegetable baskets, farmers' market stands at company events, and steady weekly supply to the office — a gift employees love that directly supports farmers in the border regions, at a fair price with no middlemen.

+70Organizations & clients
+120Partner farmers
0%Middleman commission
Picked this morning
A fresh fruit and vegetable basket from the field — Shuk Otef
Straight from the field0 days in storage
Fair priceNo middlemen
New · Neighborhood communitiesShuk Otef in your neighborhood

The market that connects — farmers, leaders and neighbors

A new model of community buying: neighbors band together for a shared order straight from the farmer, a local leader coordinates the drop-off, and everyone wins — fresher produce, a fairer price, and fewer trips. Find an active community near you, or start a new one.

NeighborsOrder together, save together — a basket delivered to your street
Local leadersCoordinate the order and hand it out in the neighborhood
FarmersSell directly, earn a fair price
4,200Members
86Active communities
120Farmers

No community in your city yet? Start a new one →

Why Shuk Otef

Shopping that feels good — and does good

Three things an ordinary supermarket gift basket can never give you.

Fresh from the field

Baskets are picked and packed the day you order and arrive straight from the farmer — no middle warehouses, no days on a shelf. Taste, color and shelf life you can actually feel.

// from harvest to you

A fair price, no middlemen

We buy directly from the farmers — no chain of wholesalers inflating the price. You pay less for better produce, and the farmer earns a fair return on their work.

// a short chain

A partnership with farmers

From the north to the Gaza envelope in the south — every order strengthens an Israeli farmer who keeps working the land even through uncertain times. A corporate gift with a real story behind it.

// north ↔ south
Our solutions

Three ways to bring the field to your company

A one-time holiday gift, an experience at a company event, or a fresh fruit corner that keeps the office going all year round.

Fresh fruit and vegetable baskets packed and ready to ship01

Ready-made baskets with delivery

Beautifully designed fruit and veg baskets, packed with care and delivered right to the office or the employee's door. Perfect for holiday gifts, birthdays and welcome packages.

Details & ordering
A farmers' market stand loaded with fresh produce at a company event02

Farmers' market stands at events

We set up a real farmers' market at your place — stands piled high with fresh produce, farmers telling their story, and an experience employees remember long after the event.

Details & ordering
A fresh fruit corner in the office lobby — ongoing supply03

Ongoing office supply

A fresh fruit and vegetable corner restocked every week, tailored to your team's size. A perk everyone feels every day — with zero effort on your part.

Details & ordering

For businesses and employee committees: Fruit baskets for companies · Holiday gifts for employees · Rosh Hashanah gifts for employees

Not sure what's right for you?

Tell us about your team and your event — and we'll build the perfect package together.

Call to order · 058-788-5771
Some of our clients

Hundreds of organizations across Israel choose Shuk Otef

From high-tech to industry, from employee committees to youth movements — hundreds of organizations nationwide order through us.

IBM
Intuit
Lenovo
Honeywell
Coinbase
GSK
CyberArk
Cellebrite
Pentera
Nanox
Pelephone
Marvell
MaxLinear
Kyndryl
Global-e
FLIR
3D Systems
Cimatron
Webbing
Mindspace
SaverOne
Illuminate
SEQENS
Eisai

Hundreds of organizations · employee committees · welfare departments and youth movements across the country

What clients say

The welfare managers who've already switched to us

As VP of HR at a high-tech company, I look for suppliers who both make my life easier operationally and deliver real value to employees. Shuk Otef Israel has become our regular supplier of fruit and vegetable baskets for the office, welfare events and milestone days. The service is precise, deliveries arrive on time, and the employees feel the authenticity and the connection to Israeli farmers.

NL
Noa L.VP of HR · high-tech company, central Israel
★★★★★

As chair of an employee committee, I wanted something that would both delight our people and feel true to our values. Shuk Otef Israel set up a colorful fruit and vegetable stand at our company event, then supplied holiday baskets afterward. The compliments never stopped, and the team especially loved that everything comes from farmers in the Gaza-envelope region and the south.

AC
Avi C.Employee committee chair · industrial company, northern Israel
★★★★★

For a big company event we wanted something that would look great in photos, taste delicious and feel out of the ordinary. Shuk Otef Israel built us an impressive fruit and vegetable stand, organized down to the last detail — signage, logistics and cleanup included. For me as an HR manager, having a single supplier who handles everything and gives you operational peace of mind is a dream.

KB
Keren B.HR manager · financial services company
★★★★★

I run welfare at a young startup, with a limited budget and a need for meaningful experiences. Shuk Otef Israel built packages tailored exactly to our budget and our company's character — office fruit and veg baskets, a rich stand for family day and branded baskets for the holidays. Everything was done with courtesy, patience and a real love for the craft.

AP
Adi P.Welfare manager · startup in Tel Aviv
★★★★★
From the magazine

Articles, guides and stories from the field

Everything worth knowing about fresh produce, seasonality and employee gifts — written by our team.

All articles
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From the other side of the basket

The farmers behind every order

They work the land even when it isn't easy. When you buy through us — you stand beside them.

“As a farmer from the Gaza envelope, the past few years have been incredibly tough — uncertainty, sudden closures and a drop in demand. Through Shuk Otef Israel we finally have a steady partner that believes in us. They commit to quantities, pay on time and make sure our name reaches the customers. Thanks to them, I can keep growing on the land I'm so attached to.”
YB
Yossi B.Gaza envelope Peppers · cherry tomatoes
“We're a small family farm near Ashkelon, and it was always hard for us to reach the big companies. Shuk Otef Israel connected us directly to welfare managers and high-tech firms, and turned our products into part of fruit and vegetable baskets all over the country. They protect the farmer's price, never squeeze us down to nothing, and make you feel like someone is fighting your corner.”
TC
Tamar C.The south · Ashkelon Seasonal fruit and vegetables
“As a farmer near the Lebanese border, any instability is felt on the ground immediately — in security and in sales alike. Shuk Otef Israel makes a point of buying from us regularly, even in the harder times. They coordinate in advance, take on the entire logistics side, and make sure the produce reaches the baskets, the stands and the offices. It's a real partnership, not just supplier and customer.”
EG
Eitan G.The northern border Apples · deciduous fruit
“We've worked with quite a few traders, but the relationship with Shuk Otef Israel feels different. There's full transparency — you know exactly where the shipments go, what prices you get, and how the farmers are presented to customers. It's great to know that employees at companies, on committees and at events know where their basket came from, and understand they're supporting farmers from the Gaza envelope and the north.”
YR
Yechiel R.Upper Galilee Leafy greens · herbs

Are you a farmer? Join the Shuk Otef network and sell directly to companies and organizations across the country.

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